These child labourers lost their lives to frequent accidents in the firecracker factories. During the campaign, BBA visited schools and public places to spread awareness about the occurrence of child labour in firecracker factories through street plays and series of discussions. The street plays — besides depicting scenarios in factories where children were employed— ended with blasts in the factory where the children died. BBA raised the question to the audience — would you burn these crackers that has resulted in thousands of children deaths?