GoodWeave(erstwhile Rugmark) conceived and developed by Nobel Peace Laureate Mr. Kailash Satyarthi as the first social labelling initiative has completed 25 years. This innovation resulted in 80% lesser child labourers in the carpet manufacturing industry of South Asia since 1994. Rugmark was brought out much before the phrase corporate social responsibility was even coined. Addressing Government representatives, corporates, UN delegates and civil society Nobel Peace Laureate Mr. Kailash Satyarthi explained how consumers’ demand for child labour free products successfully shaped corporate practices – a phenomenon truly exemplified by GoodWeave.